Every webmaster has already known how SEO (Search Engine Optimization) is so important for a website. So, in a video of Mr. Matt Cutts, Google’s head of webspam team, listed off the top five SEO mistakes webmasters often make.
What are those mistakes that he mentioned?
- Not having a website or having a website that is not crawlable is the biggest mistake
- Not including the right words on the page. The example, don’t just write, “Mt. Everest Height” but write, “How high is Mt. Everest?” because that is how people search
- Don’t think about link building, think about compelling content and marketing
- Don’t forget to think about the title and description of your most important pages
- Not using webmaster resources and learning about how Google works and what SEO is about.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Watch his video below to know more:
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